How Indian Express Covered 850+ Constituencies in Real Time Across 4 Languages with Publive?

03 Jun 2026

Company Size

10000

Language

Tamil, Bengali, Malayalam, Gujarati

Migration From

Custom CMS + Dev-dependent publishing

Genre

Digital News & Media

4

Regional election hubs launched simultaneously: Tamil Nadu, Bengal, Kerala, Gujarat.

850+

Constituencies updated with live result data, programmatically and in real time.

Zero

Developer tickets required for editorial publishing and layout changes during live coverage.

About the company

Indian Express is one of India's leading media groups, reaching over 170 million unique users every month across six languages. Through a network of national and regional publications, it serves millions of readers across India through high-volume, multilingual digital operations.

The Challenge

Editorial Teams Had to Rely on Developers for Even Minor Updates

Every layout update, content change, or page restructure needed a dev ticket to move forward
Four regional teams meant four separate queues - four times the delay on every change

Showing Live Results Across 850+ Constituencies Required Manual Data Entry

Without an API, every constituency result had to be updated manually - impossible to sustain during a live count.
Static pages couldn't keep up with the speed at which results were changing.

Infrastructure Challenges for Unpredictable Traffic Spikes

Election day is the single biggest traffic event a news platform faces in any given year.
A slow or crashed page during peak hours means lost readers, lost trust, and lost revenue.

“"I wanted to take a moment to sincerely thank the Publive team for the exceptional support during the state election. The availability throughout the process, quick response to queries, and proactive approach in resolving issues played a critical role in ensuring smooth operations. The commitment shown in meeting deliverables on time while maintaining zero downtime - something crucial during high-traffic, high-stakes events like elections - did not go unnoticed and contributed significantly to the success of our coverage."”

Javed Ahmad

Chief Manager - Projects

What Changed with Publive

Live Results for Every Constituency, Updated Automatically via API

Results from 850+ constituencies across Tamil Nadu, Bengal, Kerala, and Gujarat integrated directly into regional election hubs through Publive's API.
Removed the need for manual data entry - constituency-level updates flowed automatically into the live coverage experience.
Readers could follow results for their specific seats in real time, while editorial teams were not required to manually trigger, update, or manage every transition.
High-volume election data managed programmatically without slowing down the newsroom.

Editorial Teams Took Full Control with No Developer Dependency.

Publive's no-code publishing environment gave all four regional teams direct control over page layouts, story hierarchies, and content formats.
Teams could restructure pages, update formats, and experiment with live coverage modules without raising engineering requests for every change.
Editorial teams moved faster, made changes independently, and had full control over how the election story was presented to readers.

A Unified Hub for Live Blogs, Results, and Explainers

Live blogs, constituency results, explainers, and supporting content all published from one central hub.
Simplified coordination across four regional teams - easier to manage multiple formats of election coverage in parallel.
Reduced operational friction, enabling faster publishing and better alignment across editorial, content, and live update teams.

Infrastructure That Scaled Seamlessly Under Peak Traffic

All four regional election hubs remained fast and stable during the highest-traffic windows of counting day.
Publive platform supported high concurrency with millions of readers accessing updates simultaneously - no dropouts or performance breakdowns.
Editorial speed, reader experience, and site reliability maintained even during peak demand.

Results

Indian Express partnerd with Publive to run real-time election coverage across 4 regional platforms. 850+ constituencies updated automatically via API, editorial teams operated with zero dev dependency, and all four hubs held stable through peak election-day traffic.

Coverage Impact

Publishing Speed

Immediate

Editorial teams went from raising dev tickets for every change to publishing and restructuring pages independently in real time.

Manual Data Entry

Zero

Entire election data pipeline automated via API - eliminated what would have required a dedicated ops team.

Platform Stability

100%

All four hubs served millions of concurrent readers through peak election-day traffic without any breakdown.

With Publive, The Indian Express team covered a major state election with editorial agility they hadn't had before.

Eliminated the need for a manual ops team entirely - live results across 850+ constituencies updated automatically through a single API integration.
Launched 4 regional election hubs simultaneously across Tamil Nadu, Bengal, Kerala, and Gujarat - on tight pre-election timelines.
Editorial teams across all four platforms published and restructured content independently - zero developer involvement throughout live coverage.
Delivered a stable, fast reader experience across four languages simultaneously - zero dropouts during peak election-day traffic.