Sambad, One of Odisha’s Largest Media Groups, Sees Massive Traffic Surge with Publive
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272%
Increase in Page Views
320%
Increase in Active Users
261%
Increase in Sessions
About the company
The Challenge
- Despite journalistic strength, BestMediaInfo faced key technical issues:
- Unstable custom CMS limiting flexibility and growth
- Poor website stability and security concerns
- Low Core Web Vitals scores and AMP issues
- Inefficient URL structure impacting search visibility
- Suboptimal reader experience due to technical limitations
“We migrated from word press to Publive..and we were initially sceptical But we went through a transformative journey together learning, experiencing and exploring avenues in content and digital growth. Thanks to teams of Sambad Group and Publive for achieving stupendous growth.”
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Dr. Monica Nayyar Patnaik
Managing Director
The Publive Transformation
Publive overhauled the digital infrastructure to unlock stability, performance, and scale:
- SEO automation and URL restructuring to improve search visibility
- 100% uptime with robust security preventing DDoS and phishing attacks
- Core Web Vitals optimization for improved load speed and mobile UX
- CMS efficiency with easy-to-use workflows for faster publishing
- Built-in newsletter tools for content distribution
Results
Growth Analytics
272% increase — Nearly 4x growth in page views, signaling improved discoverability, faster load speeds, and better session depth.
320% increase — More than quadrupled the active user base through a smoother, more responsive site experience.
261% increase — Substantial increase reflecting better content flow, navigation, and return user behavior.
Google Performance Statistics
70% increase — Optimization unlocked this new traffic channel, enhancing visibility among relevant mobile audiences.
100% increase — Doubled content visibility in Discover feeds through better metadata, mobile-first design, and structured content.
Publive's partnership helped BestMediaInfo overcome critical legacy hurdles, enabling over 250% growth across key metrics. With a stable, scalable platform and improved SEO, BestMediaInfo is set for continued growth and deeper audience engagement.
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