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48% MoM Jump in Discover Clicks for Financial Express Hindi with Publive

20 Mar 2026
Financial Express
Company Size
Large Enterprise (Media)
Language
Hindi
Migration From
WordPress VIP
Genre
Business & Finance

48%

Average MoM Growth in Google Discover Clicks

27%

Average MoM Growth in Page Views

23%

Average MoM Growth in Active Users

About the company

Financial Express Hindi is the Hindi-language digital extension of the prestigious Financial Express, bringing insightful business news and market updates to a wider vernacular audience. Part of the Indian Express Group, it empowers readers to make informed decisions through sharp, contextual coverage.

Problem Statement

Financial Express Hindi faced critical challenges as a relatively new entrant:

  • Needed to establish credibility while ensuring seamless content delivery
  • Frequent AMP errors disrupting mobile performance, limiting visibility on Google platforms
  • Required a robust solution to optimize performance, streamline workflows, and enhance discoverability
  • Needed to drive sustainable growth through better content distribution

Publive Unleashed

Publive's AI-powered Digital Experience Platform (DXP) transformed Financial Express Hindi's digital operations:

  • Optimizing site performance and minimizing AMP errors
  • Automating workflows for seamless publishing experience
  • Integration of real-time financial data for enhanced user engagement
  • Three key focus areas: enhancing digital operations, increasing content visibility, driving consistent audience growth

Results

After integrating with Publive, Financial Express Hindi achieved significant acceleration in MoM growth across all key metrics — from page views to Google surface visibility.

Growth Analytics

Page Views (avg MoM)
27%

27% average MoM growth (up from 8%) — Significant acceleration driven by faster content delivery, improved SEO, and better UX.

Active Users (avg MoM)
23%

23% average MoM growth (up from 12%) — Platform attracted new visitors and retained them effectively.

Google Performance Statistics

Google Discover Clicks (avg MoM)
48%

48% average MoM — Amplified presence on Google Discover through structured data implementation.

Google Discover Impressions (avg MoM)
46%

46% average MoM — Broader content reach and discoverability.

Google News Clicks (avg MoM)
39%

39% average MoM — Better-optimized headlines and content structure drove stronger Google News performance.

Google News Impressions (avg MoM)
31%

31% average MoM — Consistent visibility in Google's news ecosystem.

With a strong foundation in place, Financial Express Hindi aims to become the most trusted Hindi-language destination for financial news and insights, engaging readers through multimedia stories and interactive formats powered by Publive.

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