TICE News: Powering Startup Community Voices with Publive UGC

02 Feb 2026

Language

English

Migration From

New

Genre

Startup & Technology

30%+

Monthly Traffic from UGC Content

About the company

TICE News is a digital-first media platform dedicated to chronicling the vibrant Indian startup ecosystem. Affiliate member of PADMA, rooted in journalistic integrity, with a mission to deliver credible, research-backed content that drives conversations in the startup space.

The Challenge

Despite having a strong editorial team, TICE recognized a gap: to truly represent the startup community, they needed a scalable way to bring user voices directly into their content pipeline.

They sought a seamless mechanism to gather, manage, and publish first-person narratives, founder insights, and startup journeys — while maintaining editorial oversight and content quality.

“The success of any brand or product stems from numerous factors, with technology and people being foremost among them. At TICE, we boast not only a stellar editorial team but also an outstanding technology partner – 'Publive'. 'Publive' stands out as a cutting-edge publishing platform, and it's not just the technology but also the team at 'Publive' that adds that extra "wow" factor! The distinctive qualities that set team Publive apart include the constant addition of new features, regular upgrades, ongoing training sessions, insights, analytics, and a proactive problem-solving approach. In a nutshell, Team Publive doesn't just provide a service; they take ownership of the product, making them not merely service providers but integral stakeholders in our success. I extend my sincere gratitude to Publive for their exceptional professionalism and valuable contributions.”

Manoj Singh

Co-Founder & Editor In Chief

The Publive Transformation

With Publive's UGC (User-Generated Content) feature, TICE launched Startup Club India — a dedicated space for entrepreneurs to share their journeys.

Launched an easy-to-use submission form integrated directly into their CMS
Set up workflows to review, curate, and edit content submissions
Created a publishing rhythm for approved content highlighting real startup stories
Optimized visibility of UGC content through cross-channel distribution and discoverability enhancements

Results

TICE saw a significant uptick in relevant content production with minimal internal bandwidth. Published UGC pieces contributed to over 30% of the platform's monthly traffic during peak months.